Unlike a hotel or inn, running a B&B does not require a degree in tourism, management
experience in the upper echelons of a corporation or a complicated financial structure.
However, in order to succeed in this stimulating venture, it is very important for
aspiring B&B hosts to do their homework, namely to acquire a basic knowledge of the
tourism industry, understand what managing a small tourism-based business entails,
and be able to deal with the financial realities associated with B&Bs. We can assist you at every step of the way.
We are Dominique Lavigueur and Robert Chiasson and we have 17 years of experience at the helm of
prosperous B&Bs that won among the most prestigious awards in tourism and were the subject of hundreds
of stories in the media. Moreover, for the past 14 years, we have been teaching seminars and credit
courses on B&B and inn management in Quebec, Canada and the United States. In addition, we are
in our 8th year of writing a column for the magazine The B&B and Country Inn Marketplace.
To start off on the right foot, we suggest that you attend the weekend seminar A Successful B&B, from
Dream to Reality which we present every spring and fall in Ottawa, Ontario. If you are not able to
attend, we can send you an information kit adapted to your particular circumstances and which provides
all the details that you need.
We can also accompany you throughout the process of establishing your B&B by providing specific services:
guidance on the procedure to follow for setting up your B&B, assessment of the potential of a property
you are considering buying, market survey based on a targeted segment of the traveling public, trends
in customer expectations, drafting of a business plan,
producing your marketing tools such as professionnal photography, copywriting, translation, and generating media coverage.
If you currently own a B&B and are seeking ways to make it more profitable, you can find answers
to your questions by attending conferences and workshops that we give at the invitation of various
organizations or ask to do a house call where we will examine how you carry out your activities,
identify areas where improvements could be made and propose a series of actions that will result
in occupancy rates and earnings in keeping with your aspirations.
For more information:
Dominique Lavigueur and Robert Chiasson
Moka & Pyjama
645, ch. Des Bains, Saint-Irénée, Quebec G0T 1V0
Telephone and fax: (418) 452-1132
Email: info@moka-pyjama.com
Web: www.moka-pyjama.com
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