Business plan
The business plan is an important tool when preparing to launch a business or when contemplating taking
it in a new direction because it allows you to determine in advance whether or not the project will be viable.
Does your region attract enough travelers to fill your rooms throughout the year? Among these travelers,
which will you target and how will you adapt your B&B to meet their requirements? How do nearby activities
and attractions rate in terms of their capacity to generate overnight stays in your B&B? What are
the strengths and weaknesses of your competitors? How will you set your room rates? Which communication
tools will you use to reach your target clientele? How long will it take before you become profitable?
Drafting a business plan enables you to answer these and many other questions before committing large sums of money.
And should an analysis of the data reveal that the project as contemplated would have difficulty surviving,
there is still time to consider other scenarios and find the winning formula.
In light of the above, it becomes apparent that preparing a business plan requires many steps as well as a
good amount of research and analysis, all of which can take several months to complete. This being said, once in hand,
the business plan will guide you throughout the process of bringing your project to life and, more importantly,
provides a lender with the assurances he or she needs in order to grant you financing.
Regardless of whether you call on us to play a small or a large role, we always proceed with your particular
needs in mind. That is why the first step in any intervention is to learn all we can about you and the factors
that contributed to your decision to establish a B&B.
To learn more about the different forms of assistance that we can provide, contact us at the coordinates provided below.
Dominique Lavigueur and Robert Chiasson
Moka & Pyjama
645, ch. Des Bains, Saint-Irénée, Quebec G0T 1V0
Telephone and fax: (418) 452-1132
Email: info@moka-pyjama.com
Web: www.moka-pyjama.com
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