Conferences and workshops
Join us for an 8-day cruise to the Mexican Riviera aboard the Norwegian Star. Departing Los
Angeles on January 11, 2008, the ship will dock in Acapulco, Zihuatanejo/Ixtapa, Puerto Vallarta,
Cabo San Lucas and return to L.A on January 19th. While the ship is at sea, we will give
two presentations and will be accompanied by leading experts in the B&B industry: Sandy Soule
of Bed and Breakfast.com (www.bedandbreakfast.com/about/sandy.aspx) and Pamela Lanier of Lanier
Publishing (www.lanierbb.com). There will also be a number of round-table discussions which
will allow attendees to ask questions relating to their particular circumstances.
For details on the enrolment procedures, speaker topics, ports of call and special rates,
visit www.innmarketing.com/cruise.htm.
Now in its 8th year, the Seminar at Sea program is the brainchild of Claude and Mariette Gagne
of The B&B and Country Inn Marketplace which is headquartered in Hickory, North Carolina.
The company provides a wide range of services to innkeepers and B&B operators including assistance
with buying or selling small lodging establishments, marketing services, start-up training, etc.
To learn more about the many services they provide, visit their web site at www.innmarketing.com.
We are always pleased to accept invitations from associations and tourism development agencies to
give presentations on various aspects of running a B&B or inn. They are an ideal way for B&B operators
to keep up to date on new trends or learn more about approaches that have proven to be successful.
If you are a member of an association or group, ask your board of directors to contact us and we will
work with them to develop presentations that meet your needs.
Titles of recent presentations:
- The five secrets of successful B&Bs
- How to reach your clients in their living room
- Media relations
- How to generate free publicity
- Off-season business development
- Targeting non-tourist travelers
- How to organize personal enrichment getaways
- Great breakfasts for a great reputation
- Making artisan breads
- Key design elements of a winning brochure
- Eye-catching photo techniques to show off your B&B
- Innkeeper business development (credit course)
- Introduction to the concepts of innkeeping and hospitality (credit course)
- Project management for the innkeeper (credit course)
- Basic marketing (credit course)
- Customer service (credit course)
Organizations that have retained our services:
- New Brunswick Ministry of Tourism and Economic Development
- Tourism Industry Association of Nova Scotia
- Tourism Industry Association of Prince Edward Island
- Montmorency College (Laval, Quebec)
- Mérici College (Quebec City)
- Centre d'études collégiales en Charlevoix / Charlevoix Centre for Collegiate Studies (Baie-Saint-Paul, Quebec)
- Destination North Ontario (Kapuskasing, Ontario)
- Charlevoix Tourism Association
- B&B and Country Inn Marketplace (North Carolina)
- Empire State Bed and Breakfast Association (New York)
- Centre d'information stratégique en tourisme des Laurentides / Laurentians Centre for Strategic Information in Tourism (Saint-Jovite, Quebec)
- Charlevoix School Board
- Centre-du-Québec Tourism Association (Victoriaville, Quebec)
Dominique Lavigueur and Robert Chiasson
Moka & Pyjama
645, ch. Des Bains, Saint-Irénée, Quebec G0T 1V0
Telephone and fax: (418) 452-1132
Email: info@moka-pyjama.com
Web: www.moka-pyjama.com
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