Consulting services
In situations where your requirements involve doing research or carrying out certain tasks,
we will submit to you a proposal which will include a description of the work you required
us to perform, a deadline for completing it and an estimate of how much our services will cost.
Here are a few examples of mandates that we can carry out for you:
Identifying a target clientele
Among the travelers that stay at B&Bs, some are more attractive than others. They consist of people
with whom you have the greatest affinity and who will gladly pay the room rates that you charge.
In executing this mandate, we start by gathering detailed information about your personality,
qualifications and aspirations and then seek out the market segments that are compatible with
you and that will be a source of personal as well as financial enrichment. The next step will
be to adapt your B&B in accordance with their expectations and develop a marketing plan to reach them.
Assessing the potential of a property you are considering buying
Visiting a property enables us to determine its strengths and weaknesses within the context of your
target client's needs as well as your proximity to area services and attractions. If construction
work or renovations are being contemplated, we can study your plans to determine if the rooms and
common areas are optimally divided and if the home as a whole will provide you with quality of
life that you seek. It will also be possible for us, during our tour of your property, to
suggest ideas that will contribute to your attaining the highest number of stars or suns
in provinces that impose a rating program.
Financial considerations
We can calculate the funds that you will need before, during and after you have opened your B&B.
We can also answer questions such as if there are grants or assistance programs for starting up
a B&B in your region, what the procedure is for obtaining a mortgage loan at a reasonable
interest rate, whether it's advisable for a member of the couple to remain employed during
the first year of operation, etc. Entrust us with your questions and we will do the research
necessary to come up with reliable figures.
Getting the message across
A B&B can be perfect from every point of view and yet not attain sought-after success if no
one is aware of its existence. We have considerable expertise in communications and are frequently
consulted to create powerful messages that will be used in brochures, web sites, press releases, etc.
We can draft and translate attention-grabbing copy (or revise and correct your copy), shoot professional
calibre photographs (very important since consumers respond favourably to images) and propose
layouts that will be visually compelling.
We can also advise you on the best locations for distributing your brochures, on how to optimize
your web site's position on the Internet, and how to enhance your credibility with consumers
through press relations and participation in awards of excellence.
Diagnostic
The success of a B&B is attributable to many factors: unique concept that makes the B&B stand above the others,
lucrative target clientele, superior quality of hospitality, amenities and services provided on the premises,
proximity to activities and attractions, room rates, sound internal management, marketing, aggressiveness
of area tourism promoters, off-season business development strategy, absence of fierce competition, and much more.
The opposite is also true in that the difficulties experienced by a B&B can stem from a
failure at any one of the above-mentioned levels.
In performing a diagnostic, we begin by interviewing the B&B's owners to fully understand their vision of the business.
Then, we observe how they conduct their day-to-day activities and assess their region's attributes
in order to detect where the shortcomings lie. Our observations are entered into a report and
followed by recommendations that are designed to correct the situation as quickly as possible.
To discuss in greater detail how we can be of help
Dominique Lavigueur and Robert Chiasson
Moka & Pyjama
645, ch. Des Bains, Saint-Irénée, Quebec G0T 1V0
Telephone and fax: (418) 452-1132
Email: info@moka-pyjama.com
Web: www.moka-pyjama.com
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